Program Perceived Value and Program Satisfaction Influences on Store Loyalty: Insights from Retail Loyalty Progam
نویسندگان
چکیده
منابع مشابه
Effects of loyalty program rewards on store loyalty
This investigation examines consumers' preferred loyalty program (LP) designs across two retail contexts, grocery retailing and perfumery, with varying degrees of personal involvement. The research employs in-store full profile conjoint analysis by using the following attributes: timing of the reward, reward compatibility with the store's image, and tangibility. Our research reveals that the un...
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With a choice of many online store attributes, retail managers are concerned about which attributes to include and how to operationalize them as well as their impact on customer satisfaction and loyalty. There is a lack of consensus regarding online store attributes and their categories, and there is very limited empirical research regarding their effects. This paper uses a widely cited seconda...
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The importance of finding an equilibrium between privacy and the usage of data is increasing. As a consequence, the trade-off between these factors must become measurable. In former research, Van Heerde assumes that the monetary worth of data decreases over time, similar to a non-negative monotonic descending function. This research examines this assumption for the particular case of Albert Hei...
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ژورنال
عنوان ژورنال: Gadjah Mada International Journal of Business
سال: 2007
ISSN: 2338-7238,1411-1128
DOI: 10.22146/gamaijb.5594